This past year, Americans have experienced an accelerated change in how they work, learn, and live – including a massive shift to remote work by millions of businesses and their workers, and a surge in online shopping, from ordering groceries for dinner to stocking up on board games and puzzles for family game night. I’ve been inspired by how Americans have navigated these changes, and I’m proud of the role that Google tools have played throughout the pandemic and now in the recovery.
As the daughter of small business owners, I saw first hand the dedication and ingenuity that it takes to build and grow a business. And at Google, we’re dedicated to providing businesses of all sizes with digital tools to help them thrive today, and in the future. I’m especially moved by companies like John and Sherry Hassmann’s A Taste of Kentucky, a Louisville-based shop and online store selling confections, and gifts that showcase the best of their state. Their e-commerce website drives 40% of their sales, with Google Ads helping to connect them with customers anywhere and everywhere. They recouped their initial Google Ads investment within 90 days, and sales are now growing 45% a year.
Just as our digital tools have helped businesses and local economies during this transition, we are also providing new ways for workers to collaborate. When COVID-19 forced companies to close their offices, the swift pivot to remote work was supported by cloud-based tools such as Google Workspace, which allowed newly-remote companies to remain productive, connected, and collaborative, no matter where colleagues were based. Over 3 billion people globally-including 170 million students and teachers-rely on Google Workspace’s cloud-based productivity and collaboration tools to stay engaged and connected, including ȞeSápa Enterprises, a screen-printing and embroidery business in Rapid City, South Dakota. After supply chain problems interrupted production, Walt Swan Jr. and his sons used Google Workspace to help track orders and inventory on low stock items and used Google Ads to keep customers up-to-date. With the increased sales, they are now looking to expand beyond their rented storefront to buy a larger shop for their growing business.
The growth of the digital economy has also transformed how people gain skills and prepare for new jobs and careers, and Google is helping. We employ more than 94,000 full-time Googlers throughout the U.S., with 10,000+ new full-time jobs added in 2021. And Google’s platforms are powerful engines for job creation. The Android app economy alone – including Google Play – helped create 2 million jobs in 2021.3 And YouTube’s creative ecosystem supported 394,000 full-time equivalent U.S. jobs in 2020.4
Creating jobs is only half of the equation. America needs skilled workers to fill these exciting new roles. Since 2017, Grow with Google has trained over 8 million Americans in basic to advanced digital skills – and in 2021 we launched Google Career Certificates in the fields of Data Analytics, Project Management, and User Experience (UX) Design. With 1.3 million jobs open in these fields right now in the U.S.,5 the opportunity is significant.
It’s important to us that the benefits of the digital economy are available to everyone. One way we fulfill our ongoing commitment to advancing diversity, equity, and inclusion is through our supplier diversity initiatives. In 2021, Google spent nearly $1.5 billion with diverse-owned businesses in the U.S., surpassing our annual $1 billion commitment. In 2022, we will grow our spending with diverse suppliers to $2.5 billion while expanding to include suppliers from historically underrepresented groups around the world.
I am inspired by the incredible economic progress of small businesses that are turning to digital tools to grow their companies – and I am proud of how Google has helped businesses and job seekers emerge even stronger than before. This past year, Google Search, Google Play, Google Cloud, YouTube, and Google advertising tools helped provide $617 billion of economic activity for millions of American businesses, nonprofits, publishers, creators and developers. In this report, you’ll meet businesses, creators, startups, and learners from across the U.S. that are making the most of digital tools to thrive and grow.
In 2021, Google invested over $7 billion in data centers and offices across the U.S.
America is our home. Google employs over 94,000 people full-time throughout the U.S. We’re proud to have offices and data centers in 26 states and committed to being good neighbors in the cities we call home.
In 2021, Google employees volunteered over 247,000 hours and donated over $263 million (with Google matching) to local nonprofits, which includes raising funds to help vaccinate more than 1 million people in at-risk communities around the world.
to enable support for underrepresented businesses
Google’s commitment of $185 million in loans and grants enabled Opportunity Finance Network (OFN) to establish the Grow with Google Small Business Fund and OFN’s Grant Program funded by Google.org. The loans were disbursed to over 50 community development financial institutions (CDFIs), which in turn provided loans to tens of thousands of diverse, underserved small businesses. The grants to OFN enabled CDFIs to increase their capacity to support these businesses.
#YouTubeBlack Voices Fund
The #YouTubeBlack Voices Fund, a global, multi-year, $100M commitment to uplift and grow Black creators and artists on our platform, as well as to produce and acquire new YouTube Original programs, has now welcomed 300+ recipients since launch.
in venture capital raised by underrepresented startup founders
The Google for Startups Black Founders Fund and Latino Founders Fund help high-potential founders grow their businesses by providing them with $100,000 in non-dilutive cash awards, paired with extensive hands-on mentorship, community support, and resources like Google Cloud credits. The first $10 million in awards created a powerful halo effect, helping those Black founders raise an additional $75 million in venture capital.
to diverse suppliers
In 2021, Google spent nearly $1.5 billion with diverse-owned businesses in the U.S., surpassing our annual $1 billion commitment. In 2022, we will grow our spending with diverse suppliers to $2.5 billion while expanding to include suppliers from historically underrepresented groups around the world.
small business owners trained
Grow with Google Digital Coaches offer Black- and Latino-owned small businesses free, hands-on digital skills training with local marketing experts. Our Digital Coaches have trained over 100,000 business leaders through 1,800+ workshops.
in funding to HBCUs
Google committed $50 million in funding to 10 historically Black colleges and universities (HBCUs) to support scholarships, in-class and remote learning, and curriculum and career support programs.
students being trained
Google is partnering with the Thurgood Marshall College Fund (TMCF), Hispanic Association of Colleges and Universities (HACU) and Partnership with Native Americans (PWNA) to bring digital skills and workforce training to 250,000 underrepresented students through the Grow with Google Career Readiness program.
to support the military community
Google.org provided $20 million in grant funding and in-kind product donations to support economic empowerment for veterans and the military community. This funding includes a $10 million cash grant to Hiring Our Heroes to launch Career Forward, and $10 million in Ad Grants to veteran-serving organizations.
Google Career Certificates Fund
The Google Career Certificates Fund aims to drive over $1 billion in aggregate wage gains by enabling nonprofit Social Finance to support economic mobility for tens of thousands of underserved American workers.