We can't imagine launching a business without the help of Google tools. They’re indispensable to both our short-term and long-term strategies.”Julia Collins
Co-founder & President
For Julia Collins, good food is at the heart of a thriving community. “Dinner at our house was always a huge affair,” she recalls. “It was time wholly reserved for family and loved ones. So growing up, my sense of what it means to be loved and connected was rooted in this idea of sharing good food.” To ensure that every community has access to a delicious and healthy meal, Julia co-founded Zume Pizza in 2015. The company sources their produce directly from farmers, many of whom are within 100 miles of their facility. And by “cooking en route,” Zume is able to deliver their pizzas straight out of the oven, at peak freshness, and with no artificial preservatives.
Zume Pizza does not have a physical storefront. Instead, “our outward facing presence on the web and on mobile is at the center of how we connect with customers in every way,” Julia explains. A significant portion of their daily orders comes through their Android app alone. The company also uses AdWords, Google’s advertising program, to market their pizzas to people searching for delicious and fresh food options. “A number of our customers come through AdWords. These are also high-value customers who spend a lot more per order,” Julia says. Google Analytics provides an active feedback loop for refining their digital strategy. Google Maps APIs power their delivery platform. And with G Suite tools, such as Docs and Drive, the team can manage their distribution lists in real time.
Zume Pizza currently serves several markets in the Bay Area. They plan to expand regionally in 2018 and beyond state lines in the future. To keep up with their growing operation, the pizza enterprise has hired 150 people in just two years. “These aren’t just jobs,” Julia notes. “They’re careers.” Zume’s average pay rate for hourly workers is about 40 percent higher than the traditional entry-level wage in the delivery food space. They offer free health insurance to all of their employees and their families. “We want Zume to be a place where you can start as a delivery driver and end up as the CEO,” says Julia. “Being able to create opportunities that get people excited—that makes them proud to work here—that’s what I love most.”