“When you talk about the effect of the Internet on our organization, you’re talking about stability and a phenomenal increase in resources.”Alicia Horton
Positive change is happening in the nation’s capital, and Thrive DC is at the heart of it. Founded in 1979 as a dinner program for homeless women, the nonprofit today is a comprehensive, professionally staffed organization that serves more than 2,000 men, women, and children every year. Based out of Columbia Heights, they are the neighborhood’s only “one-stop shop” for people experiencing homelessness, unemployment, housing instability, and food insecurity. They provide a variety of services, including meals, showers, laundry, re-entry support, job training, and substance-abuse counseling. In short, “we work to provide stability,” explains Alicia Horton, Executive Director at Thrive DC. “And with our help, clients can take their first steps toward independence and self-sufficiency.”
Thrive DC maximizes impact with digital tools. They use AdWords, Google’s advertising program, to bring visitors to their website, spread the word about their mission, and attract both donors and volunteers. “We really saw our outreach grow dramatically with AdWords,” Alicia says. “We went from 2,000 website visitors a year to over 12,000,” a six-fold increase. “Fast forward to today, and we have more volunteers than we can handle,” she adds. The organization now has sufficient volunteers to organize mail delivery for over a thousand clients without home addresses. They also take advantage of G Suite tools, such as Gmail and Google Calendar, to efficiently manage their volunteer operations. And with insights from Google Analytics, they can optimize their online presence, including their donation pages. “In 2017, our end of the year online giving increased by 61 percent!” Alicia notes.
Thrive DC is determined to prevent and end homelessness in the nation’s capital, and the team shows no signs of slowing down. In-kind donations have doubled year-over-year, allowing the organization to further scale their operations. They currently provide life-changing support to 250 people every day and serve over 150,000 meals each year. "We're committed to addressing the real challenges of our client community," Alicia affirms. "At Thrive DC, we provide our clients real hope and a real chance at getting back on their feet."