With the Internet, anyone in the world can find your business.”Brandon Suyeoka
Director of Marketing
If you’re looking for an authentic taste of aloha, look no further than the Honolulu Cookie Company. Founded in Honolulu in 1998, the family-owned business bakes their premium shortbread cookies fresh daily, serving up over a dozen varieties of the iconic pineapple-shaped treats. “When you see and taste our cookies, you’re reminded of Hawaii,” says General Manager Ryan Sung. “You want to take them home with you and share them with friends.” With quality ingredients and tropical flavors, fans all over the world have fallen in love with these delicious tastes of the islands.
To connect their sweet operation to the rest of the globe, Honolulu Cookie Company turns to the power of the Internet. AdWords, Google’s advertising program, accounted for 60 percent of all their e-commerce revenue generated through digital advertising in 2017, and they look to grow that number in 2018. “We use AdWords to make sure visitors planning a trip to Hawaii also plan a visit to our stores,” explains Brandon Suyeoka, Director of Marketing. “We want them to remember that Honolulu Cookie Company is here. We want them to see us everywhere.” They also use Google Analytics to fine-tune their marketing efforts based on where their web traffic is coming from, and they create online videos to share the aloha spirit with the world. “People are visual creatures. You can see us in a broader context online,” Brandon says.
With business growing steadily every year, the future smells sweet for Honolulu Cookie Company. They operate 17 retail stores on Oahu, Maui, Guam, and in Las Vegas, and distribute their premium shortbread cookies internationally through their wholesale partners. “We are still far from our ceiling. This company can grow much bigger and do much more,” Ryan predicts. Even with aspirations of expanding around the globe, Honolulu Cookie Company never forgets their home. They support Honolulu arts and education programs, and organize charity fundraisers for local youth advocates. “It’s about giving and sharing the aloha,” Ryan says. That’s a sweet Hawaiian lesson the whole world can enjoy.