“We wouldn’t exist without the web and Google tools. Our online presence is critical to capturing business.”Tim Guenther
Founder & CEO
For years, Tim Guenther worked as a manufacturer’s rep, traveling and selling building materials around the Midwest. When he grew tired of life on the road, he decided to start a company of his own. In 2005, Tim launched Clickstop, a multi-brand manufacturer and retailer. He began with a single brand, U.S. Cargo Control, selling cargo control, lifting, and moving supplies. Over the years, the company grew to include nine other brands across various industries. “We now sell everything from ratchet straps, to organization supplies, to building products,” Tim explains. “By focusing on specialty categories, we can supply underserved consumers with what they want when they need it.”
Clickstop has been using AdWords, Google’s advertising program, to market their products since day one. “It drives a significant amount of our overall traffic,” says Tim. “About 60 percent of our web traffic comes through AdWords.” The company also uses Google Analytics to better understand how changes to their websites and ad campaigns impact their online performance. “Over 90 percent of our marketing budget goes to digital, so these insights are very important,” Tim adds. Most of their brands have their own YouTube channel to provide customers with helpful content, such as how-to videos and product reviews. Through their brand, Leverage, they empower other area businesses to succeed online as well. They offer clients a full suite of digital marketing services, applying their expertise in AdWords and other engagement tactics, with results proven by their success at Clickstop.
Today, Clickstop serves thousands of customers throughout the U.S. They have grown from three employees to 165 over the past decade, and have completed an expansion of their 135,000-square-foot facility. The company has grown by 132 percent over the last five years and expects to earn about $50 million in revenue this year. For Tim, however, Clickstop’s greatest growth goes beyond the numbers. “We started as an e-commerce retailer, but we’ve become a lot more than that,” he explains. “Clickstop has become an entrepreneurial environment where employees are empowered to be the best they can be. Seeing individuals take their careers and lives to places where they didn’t think they could go, and having Clickstop be a big part of their journey—that’s the most rewarding thing. That’s what gets me out of bed every day.”