Telaya Wine Co. Garden City, Idaho
Telaya Wine Co.
Garden City, Idaho
“The Internet and Google Search allow you to build your business much quicker than you could without it.”Dr. Carrie Sullivan, Proprietor & WinemakerTelaya Wine Co. produced 3,500 cases of wine in 2015.link www.telayawine.comVeterinarian Carrie Sullivan and her husband, Earl, a biochemist, wanted to put family first and simplify their busy, high-pressure lives. They decided to open a winery while vacationing in Mexico. “We applied what we already knew to something different,” Carrie says. “It's all biochemistry, just applied in different ways.” Telaya Wine Co. produced 50 cases for their first vintage in 2008. They aged the wine for two years before selling to the public. “We’re very focused on offering a quality product, great customer service, and hospitality,” Carrie says. “We love giving tours and teaching about wine. We really want people to feel like this is their second home.”
In 2010, Telaya began crafting a strong online presence and using a variety of Google tools. Since launching their website, they’ve been using Google Analytics to see where visitors are coming from and to refine their site content. “Being a small business, we wear many different hats. And we have a small staff, so we don’t have someone to just focus on our website. Google Analytics does that for us,” Carrie says. Google My Business helps customers plan a trip to Telaya by making it easy to find store hours, photos, reviews, and directions. According to Carrie, “Google Maps has helped us quite a bit. Garden City is in a more industrial part of Boise, so the ability to find us through Maps has been significant.” A YouTube video embedded on the homepage gives everyone a close-up look at the business, which includes a wine club and online store. “The Internet and Google Search allow you to build your business much quicker than you could without it,” Carrie says.
After sharing a facility with other small wineries for several years, Telaya opened a new building of their own in February 2016. They now have six employees, and expect eventually to increase production to 5,000 cases annually. “That's where we want to stop,” Carrie says, “because we want to maintain a very high-quality, handcrafted product.” Their goal is to build a strong Idaho brand for their business, now situated along the Boise River in Garden City. “We're all trying very hard to build something that our family can be proud of,” Carrie adds. “It's exactly what we hoped for.”Telaya Wine Co. produced 3,500 cases of wine in 2015.link www.telayawine.com
TSheets Boise, Idaho
“With AdWords, we've been able to acquire customers all over the world.”Matt Rissell, Co-founder & CEO140% year-over-year growthlink www.tsheets.comMatt Rissell needed an easy, accurate way for employees at his cartridge-remanufacturing company to track and report their hours. But office-supply stores only offered manual punch cards. So he and co-founder Brandon Zehm created a cloud-based, employee-time-tracking solution that worked with QuickBooks. "After using it for the first payroll, my bookkeeper said, 'This is great! Can you sell it?'" Matt realized … he could! He co-founded TSheets in 2006, using AdWords, Google's advertising program, to market the service to small businesses. The company has since hired 60 employees, expanded into 63 countries, and been named Idaho’s Innovative Company of the Year by the Idaho Technology Council.
Matt uses search engine optimization in tandem with AdWords to target specific markets. Google Analytics gives him the insights to invest in what works and learn from what doesn't. "One of the main turning points was when we became a Google Analytics decision-based company," Matt says. They now enjoy a 4.25-percent conversion rate (website visitors signing up for a free trial) and a 4:1 return on investment with AdWords. About 65 percent of leads come from the Internet. The company uses Google Drive for document storage, Gmail for company email, and Google Hangouts to stay connected. They also use Google+ and YouTube to engage customers, offer tutorials, and promote the brand slogan: We ❤ Employees. They've even embedded Google Maps into TSheets "so a manager anywhere can see where their employees are working, what they're working on, and how long they're working."
TSheets is opening an office in Australia, with plans for additional global expansion. "Because of the Internet and the tools available to us, we've been able to grow an international company based in Boise, Idaho," Matt says. "With a great idea and the right tools, you can create jobs and grow a business in a smaller community. If you're not ranking in Google for what your customers are searching for, you could be losing millions of dollars in business."140% year-over-year growthlink www.tsheets.com