“Google really allows us to reach people we wouldn’t have been able to reach otherwise.”Justin Johnson
It used to be tough to get quality personal electronics repaired in Justin Johnson’s hometown. “There was a need for higher-quality computer and cellphone repair,” he says. With a background in programming, website development, and computer repair, Justin stepped up and opened Wise Guys Technologies in 2013. From laptops to video game consoles, if it’s broken and electronic, Wise Guys Technologies will fix it. “We provide a quality service people need,” Justin says. From a single small desk in a friend’s back office, the company has grown into one of the most trusted electronics repair businesses in the Jackson metro area.
Wise Guys Technologies has always plugged into the power of the Internet. Their website is attractive and easy to navigate. They commit 80 percent of their advertising budget to digital, and most of that goes into AdWords, Google’s advertising program. “It’s given us a lot of growth, and allows us to be shown to more people who wouldn’t normally see us,” Justin says. “When we started using AdWords, we saw our foot traffic basically double.” With AdWords driving 30 percent of sales, Wise Guys Technologies turns to Google Analytics to better understand their web traffic and to identify trends they can capitalize on. “We’re able to see who is interested in our services and tailor our ads to those customers,” Justin says. And to compete with larger companies, the team uses G Suite tools, such as Gmail, Calendar, and Docs, to collaborate from anywhere and quickly respond to customer requests.
Wise Guys Technologies proudly serves thousands of customers every year, and business is growing at a steady rate. They recently moved into a larger flagship retail space in Brandon on the reservoir, plan to open more stores across Mississippi in the next five years, and are expanding their business to include refurbished electronics sales and small business website development. While they are investing in new service areas, there’s no question where Justin’s heart lies: “We love our community. Everyone is very loyal, and that loyalty in turn lets us give back to the community,” he explains. “By supporting a local small business, those funds stay in your area, and that growth happens right here.”