Anyone who's had a wireless device break knows the panic that
subsequently sets in. It needs to be fixed—and fast. Jason DeWater,
who’d been tinkering with things since sixth grade, had a passion for
repairing microelectronics. When his brother-in-law's iPhone earpiece
speaker broke, he fixed it. This led to him launching a mobile repair
service out of his basement in 2012. "Business really took off and
grew very quickly," says Jason, who opened his first brick-and-mortar
store a couple years later. "We started adding employees with new
skills and expanding our portfolio of what we can fix." iFixOmaha now
repairs smartphones, tablets, and laptops. In two short years,
they’ve grown to four locations as well as onsite and concierge
From the very beginning, Jason has used Google tools to run his business. He relies on AdWords, Google's advertising program, to bring gadget-frazzled customers to his website and storefronts. "Our biggest advertising bang for the buck is AdWords," he says. “It outperforms any advertising you can imagine, and we’ve tried them all.” Jason estimates 50 percent of business comes from AdWords, with sales increasing 40 percent per year. “What’s really incredible is that every time we increase our ad spend, our sales grow proportionately. It’s like a limitless well.” Google Analytics also enables him to better understand his customers and adapt the business to “meet the services they’re actually looking for.” Google Sheets and Calendar let him track internal workflow, manage inventory, and coordinate work shifts among all four locations. And Google My Business bolsters his online presence with hundreds of customer reviews and 360-degree virtual tours of his stores.
The more Nebraskans go wireless, the more they need iFixOmaha. In 2016, the business had 10,000 customers and saw an increasing demand for other services, such as the installation and repair of integrated home wireless systems. This year, Jason plans on doubling the number of stores and adding staff to meet the growing need. "The secret sauce behind how we were able to outgrow our local and even national competitors is we embraced the power of Google, right out of the gate." Thanks to iFixOmaha, Nebraskans no longer need to worry about their wireless devices failing them. “We can fix anything here,” says Jason.
iFixOmaha Omaha, Nebraska
“Our company’s growth is a Google love story.”Jason DeWater, FounderiFixOmaha has 14 employees.link www.ifixomaha.com
Anyone who's had a wireless device break knows the panic that subsequently sets in. It needs to be fixed—and fast. Jason DeWater, who’d been tinkering with things since sixth grade, had a passion for repairing microelectronics. When his brother-in-law's iPhone earpiece speaker broke, he fixed it. This led to him launching a mobile repair service out of his basement in 2012. "Business really took off and grew very quickly," says Jason, who opened his first brick-and-mortar store a couple years later. "We started adding employees with new skills and expanding our portfolio of what we can fix." iFixOmaha now repairs smartphones, tablets, and laptops. In two short years, they’ve grown to four locations as well as onsite and concierge services.iFixOmaha has 14 employees.link www.ifixomaha.com
Cutting Edge Business Cards Omaha, Nebraska
Cutting Edge Business Cards
“The Internet allowed us to grow in ways not possible even five years ago.”Jamie Kadavy, Partner & Co-founderCutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015.link www.cuttingedgebusinesscards.com
Cutting Edge Business Cards is a veteran-owned business that produces high-quality print and design products. "A business card is like a handshake," says co-founder Jamie Kadavy. "It should be strong and sturdy." Since their founding in 2013, the Omaha-based company has relied on their Internet presence not only to spread the word around the region, but to draw clientele from other states and even other countries. “Truly, as a small business, we have found a national presence,” Jamie says.
Google My Business has helped power the company's rapid, triple-digit growth. Most customers find them via their Google business listing, which appears on Google Search and on Google Maps. "Three-quarters of all our search engine traffic originates from Google," Jamie says. AdWords, Google's advertising program, lets Jamie target specific markets. "One of the greatest things about AdWords is I can pick what type of audience I’m looking for, where I want them to be located, and specific keywords I want to pursue," he says. Google Analytics provides detailed information on customer traffic (sales come from as far away as Alaska, Hawaii, and Germany), while Google Search Console helps Jamie keep the website tuned up and responsive to customers' needs.
They now serve 1,200 customers and the business shows no signs of slowing down. "It doesn't matter if they're a multimillion-dollar customer or a startup company, we provide the same service for each individual," Jamie says. His a-ha! moment came when a client landed $8 million in business by handing out just eight business cards. "My business partner, Troy, and I joke that each of those cards is worth $1 million." Jamie plans to expand company promotions using Google+ and YouTube as they strive to become a nationally recognized brand. "We've integrated Google into our daily operations," he says. "We can directly attribute our success to our online presence." His advice to other small businesses? "You've got to get on Google My Business."Cutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015.link www.cuttingedgebusinesscards.com
Le Cupcake Lincoln, Nebraska
“People contact us because they saw us online, and they’re not even in our state. They just searched on Google for cupcakes.”Maria Applegarth, Owner, Baker, & Decorator10 employeeslink www.lecupcakes.com
Le Cupcake serves up happiness—one delicious little confection at a time. “Le Cupcake is more than just cupcakes,“ says owner Maria Applegarth, who bought the business in December 2014. "It’s making people happy with customer service and a great product." The cupcake craze took the nation by storm a few years ago. Maria knows her customers have choices, so she's developing a sweet Internet marketing strategy to make sure her cupcakes rise above the competition.
Maria depends on Google Search and Google Maps to help customers find Le Cupcake. Her Google My Business listing offers exterior and interior shots of the store, along with directions, a website link, and Google reviews. Le Cupcake caters to weddings, so keeping the website fresh with content updates and photos is important. "Brides like to see pictures," Maria says. "They want to see what our products look like and get ideas for what we could do for them. Being online is very, very important." The website's Flavor Calendar lists each month's delights—so if you're hankering for a blackberry-pomegranate or peanut butter Oreo cupcake, you'll know when to swing by. Maria also uses Gmail and Google Docs to keep her business operations cooking.
Le Cupcake's online marketing efforts are paying off. They've been voted one of the Best of Lincoln by local media and were featured on the Food Network's "Cupcake Wars". Maria encourages new business owners to "get a website as the first thing you do," adding that "it's not only how people find us, but how they stay connected with us." She plans to use more Google tools to keep her business growing and the happiness flowing. "Every one of my employees loves the business as much as I do," Maria says. "When I walk in in the morning, there are cupcakes everywhere. There's a lot going on and everybody’s happy. We're giving people cupcakes, and it makes their day."10 employeeslink www.lecupcakes.com