Cutting Edge Business Cards Omaha, Nebraska
Cutting Edge Business Cards
“The Internet allowed us to grow in ways not possible even five years ago.”Jamie Kadavy, Partner & Co-founderCutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015.link www.cuttingedgebusinesscards.comCutting Edge Business Cards is a veteran-owned business that produces high-quality print and design products. "A business card is like a handshake," says co-founder Jamie Kadavy. "It should be strong and sturdy." Since their founding in 2013, the Omaha-based company has relied on their Internet presence not only to spread the word around the region, but to draw clientele from other states and even other countries. “Truly, as a small business, we have found a national presence,” Jamie says.
Google My Business has helped power the company's rapid, triple-digit growth. Most customers find them via their Google business listing, which appears on Google Search and on Google Maps. "Three-quarters of all our search engine traffic originates from Google," Jamie says. AdWords, Google's advertising program, lets Jamie target specific markets. "One of the greatest things about AdWords is I can pick what type of audience I’m looking for, where I want them to be located, and specific keywords I want to pursue," he says. Google Analytics provides detailed information on customer traffic (sales come from as far away as Alaska, Hawaii, and Germany), while Google Search Console helps Jamie keep the website tuned up and responsive to customers' needs.
They now serve 1,200 customers and the business shows no signs of slowing down. "It doesn't matter if they're a multimillion-dollar customer or a startup company, we provide the same service for each individual," Jamie says. His a-ha! moment came when a client landed $8 million in business by handing out just eight business cards. "My business partner, Troy, and I joke that each of those cards is worth $1 million." Jamie plans to expand company promotions using Google+ and YouTube as they strive to become a nationally recognized brand. "We've integrated Google into our daily operations," he says. "We can directly attribute our success to our online presence." His advice to other small businesses? "You've got to get on Google My Business."Cutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015.link www.cuttingedgebusinesscards.com
Le Cupcake Lincoln, Nebraska
“People contact us because they saw us online, and they’re not even in our state. They just searched on Google for cupcakes.”Maria Applegarth, Owner, Baker, & Decorator10 employeeslink www.lecupcakes.comLe Cupcake serves up happiness—one delicious little confection at a time. “Le Cupcake is more than just cupcakes,“ says owner Maria Applegarth, who bought the business in December 2014. "It’s making people happy with customer service and a great product." The cupcake craze took the nation by storm a few years ago. Maria knows her customers have choices, so she's developing a sweet Internet marketing strategy to make sure her cupcakes rise above the competition.
Maria depends on Google Search and Google Maps to help customers find Le Cupcake. Her Google My Business listing offers exterior and interior shots of the store, along with directions, a website link, and Google reviews. Le Cupcake caters to weddings, so keeping the website fresh with content updates and photos is important. "Brides like to see pictures," Maria says. "They want to see what our products look like and get ideas for what we could do for them. Being online is very, very important." The website's Flavor Calendar lists each month's delights—so if you're hankering for a blackberry-pomegranate or peanut butter Oreo cupcake, you'll know when to swing by. Maria also uses Gmail and Google Docs to keep her business operations cooking.
Le Cupcake's online marketing efforts are paying off. They've been voted one of the Best of Lincoln by local media and were featured on the Food Network's "Cupcake Wars". Maria encourages new business owners to "get a website as the first thing you do," adding that "it's not only how people find us, but how they stay connected with us." She plans to use more Google tools to keep her business growing and the happiness flowing. "Every one of my employees loves the business as much as I do," Maria says. "When I walk in in the morning, there are cupcakes everywhere. There's a lot going on and everybody’s happy. We're giving people cupcakes, and it makes their day."10 employeeslink www.lecupcakes.com