“We've been in business for 66 years, and no single tool or advertising channel has enabled us to reach more customers than Google AdWords.”Betsy Grindlay
Director of Marketing
“Speedy” Bill Smith founded Speedway Motors in 1952 using a $300 loan from his wife, Joyce. Theirs was one of the first speed shops in the Midwest, which they started in a tiny building on 22nd Street. Today, Speedway Motors is under the leadership of the couple’s four sons. They operate out of a 500,000-square-foot facility and manufacture automotive parts for car enthusiasts around the world. Like Speedy Bill—a racer and street rodder himself—the Speedway Motors team is passionate about racing and rodding. “We’ve built the projects that our customers are building. We’ve raced on the tracks that they’re racing on. We are our customers. And it’s that ability to empathize and provide expert service that has made us a recognized leader in these industries,” says Director of E-commerce Aaron Remaklus.
Speedway Motors launched their first website in 2000 when they noticed consumer behavior shifting from catalog-based phone orders to online orders. “More and more of our customers are now online and engaging with us across multiple channels,” says Aaron. The company uses AdWords, Google’s advertising program, to market their products to customers nationwide. “It’s the best tool that we’ve had to demonstrate that we can advertise profitably, drive traffic, and see healthy growth,” he adds. They turn to Google Analytics to ensure that they are spending their digital advertising dollars as effectively as they can. And with over 500 videos and 25,000 subscribers, their YouTube channel has been “a great tool for capturing who we really are, sharing our passion, and demonstrating to car enthusiasts that we get them—that we're here to make their dreams come true," explains Aaron.
Speedway Motors is proud to call Lincoln, Nebraska, home. “A lot of innovative ideas are coming out of the Midwest. We're excited that a lot of it is happening here, and that we can be part of it,” says Director of Marketing Betsy Grindlay. The company creates numerous jobs for local university graduates, and supports the Museum of American Speed, which Bill and Joyce founded in 1992 to help preserve the history of hot rods. “Being able to employ more people, give back to the things you’re passionate about, and see your community grow is the best part for us,” Betsy adds. As they look to the future, Speedway Motors aims to become the resource automotive enthusiasts turn to for advice, knowledge, and expert help. “Whether this is a new passion that you’ve just discovered, or you’ve been doing this for decades, we want to be your go-to destination,” Aaron shares.