“Our website is the face of our business. It’s how people know we’re right for them before they even come into our brick-and-mortar store.”Kenneth Dodge
Co-founder & Creative Director
Adam Flaherty and Kenneth Dodge share a passion for telling a compelling story. In 2011, Adam was working as a freelance videographer in New Hampshire's Seacoast region. Kenneth was living in Los Angeles pursuing a filmmaking career. When Kenneth relocated to New Hampshire, he reached out to area videographers. “He was trying to gauge if it was even viable to do professional video production in New Hampshire," Adam recalls. "We hit it off and decided that together we could build something bigger and better for creative video production in the region." The two launched Anchor Line in 2013, offering video production, animation, 360-degree video, and post-production services. Since then, business has "exceeded our expectations," Adam says.
Anchor Line is in a highly visual and competitive industry, “so it's important that we do everything we can to stand out online,” Kenneth explains. The two have been using AdWords, Google’s advertising program, from day one. “Even before Anchor Line, AdWords is what helped me grow my freelance business into a brick-and-mortar shop. When we started this company, it was a no-brainer to me that we would advertise it on Google as well,” shares Adam. Now about 50 percent of Anchor Line’s new clients come through Google. The team also uses YouTube to showcase their work to potential clients, and G Suite tools, such as Gmail, Calendar, and Docs, to power their business operations from client communications to project management. And with insights from Google Analytics, “we can better shape how we market ourselves and how we acquire new business," says Kenneth.
Today, Anchor Line services a growing number of clients, from local organizations to multinational brands. They are also growing business outside of the U.S., all from their home base in the Granite State. “It’s crazy when you realize that we’re a small film community within New Hampshire,” Adam muses. “When people began referring to us as the premier production company in the area, that's when we knew we had created something really special. Now we just strive to keep growing, improving, and creating video content that inspires.”