Arrow Limousine Worldwide Red Bank, New Jersey
Arrow Limousine Worldwide
Red Bank, New Jersey
“Google has definitely impacted our revenue growth.”Michelle McConville, Director of MarketingArrow Limousine Worldwide has 140 employees.link www.arrowlimo.comIn 1960, Michelle McConville's father, Roger Somers, bought a taxicab and started his own business while still in high school. Then in 1976 he bought his first limousine and renamed the company Arrow Limousine. The business took off. Today Roger’s son, Eddie Somers, is the president of this family-owned ground transportation service. They operate a fleet of 100 vehicles used to make 65,000 trips a year, transporting everyone from business and leisure travelers to wedding and prom goers. By the late 1990s they had developed their first website. Michelle, now their Director of Marketing, attributes their continued growth to their online presence and Google tools.
They use AdWords, Google's advertising program, to be found by people searching for transportation in their geographic area. "We're getting more calls from our website than ever before. Seventy percent of our new customers come from the Internet. And 97% of those are coming through Google," Michelle says. Their website is mobile-friendly, which is critical because 63% of their site traffic now comes from mobile devices. Their Google My Business listing shows contact information, photos, and customer reviews. “Google reviews are huge for us,” she adds. Google Analytics drives their online marketing strategy. “We couldn’t make data-driven decisions without Analytics,” says Michelle. They've also started using YouTube to tell their story and continue building their brand.
The company has come a long way from its humble beginnings. They employ about 120 drivers and 20 office staff and have created an environment where everyone is treated like family. “Emily Damiano-Peck, our Director of Operations, has been here for 30 years. That’s important to us; we’re all part of the Arrow family.” It’s also important to them to be a good neighbor in their Red Bank community. For example, during annual community food and toy drives, Arrow Limousine can always be counted on for donations and to help with deliveries. With a strong community behind them and the right tools in place, it’s clear that Arrow Limousine is on the road to success for generations to come.Arrow Limousine Worldwide has 140 employees.link www.arrowlimo.com
Allen Chimneys Cedar Grove, New Jersey
Cedar Grove, New Jersey
“The most gratifying part of my job is seeing us online.”Jillian Allen, Co-owner90%+ of customers find them on the Internetlink www.allenchimneys.comJillian and Theron Allen founded Allen Chimneys in 2009, the year they got married. Theron had worked at a chimney company since high school, and Jillian had marketing and financial expertise. “Anything to do with chimneys—we do it,” says Jillian, including installation, inspections, maintenance, cleaning, and repairs. With great word-of-mouth and a surge in demand following the destruction from Hurricane Sandy in 2012, business was humming steadily. After they revamped their website in 2013, they started focusing their marketing efforts online.
They began using AdWords, Google’s advertising program, along with Google Analytics. “Analytics is great for us,” Jillian remarks. “We’re seeing where business is coming from, what markets are untapped, and where we need to target.” They also started a YouTube channel, which helps attract customers through product demonstrations, and a Google+ page that spreads their great word-of-mouth online. “Google+ really saved our lives, especially since we have five-star review status now. It really makes us stand apart from our competitors,” Jillian notes. Overall, she enjoys how Google products “organize everything into these little pockets for us,” from customer relations to analytics, as well as the gratification of seeing her efforts pay off. “After putting in the work, seeing the increase in our presence online is very rewarding.”
Today, Jillian estimates that “a good 90 to 95 percent of people find us on the Internet,” and she’s using this to her advantage. In the next few years, she and her husband plan to add more services, including gas fireplace repairs, roofing, and masonry. Jillian also plans to get more savvy online. “I know more than a lot of people, but have much more to learn,” she says. Her sales strategy is based entirely on the web. “Using the Internet and AdWords is the only way it’s going to happen,” she explains. “Once we have the new services, the Internet is 100 percent of how we’re going to obtain customers—absolutely.”90%+ of customers find them on the Internetlink www.allenchimneys.com