The Internet lets us circumnavigate old ways of marketing and go truly global.”Edward Carroll
Many people fall in love with their job, but Edward Carroll literally tumbled head over heels for his. After retiring from the British Army as a paratrooper, Edward moved to Las Vegas in 2003 and founded Vegas Extreme Skydiving to share his passion for thrill-seeking with visitors from all over the world. “People who come to Vegas want to try different things. With skydiving, there is an actual feeling of flying, and it’s very addictive,” he says. “The weather is also perfect for jumping out of airplanes.” Using over 37 years of experience, Edward grew Vegas Extreme Skydiving from modest beginnings to the premier choice for high-flying thrills. “We may not be the biggest, but we’re the best in the business,” he assures.
With so many other attractions vying for visitors’ attention, Vegas Extreme Skydiving uses the power of the Internet to stand out from the competition. Mind-warping videos on YouTube provide thousands of curious viewers with the visceral thrill of skydiving. AdWords, Google’s advertising program, helps keep the business on top of visitors’ minds and web searches. And Google Analytics gives Edward the insights to optimize his online performance and make the most of his time and budget. “I want to be in every magazine and every billboard, but there’s a limit to what you can do. As a small business, you have to focus on the essential things,” he says. “These days, that thing is Google.”
Today the sky’s the limit for Vegas Extreme Skydiving. They have expanded their VIP offerings to include everything from basic lessons with expert instructors to skydiving weddings. They now operate a brand-new Cessna 208 Super Caravan, the most advanced skydiving airplane in the world, and use it to ferry 6,000 jumpers into the wild blue yonder each year. “I always knew that if we were kind, were respectful to customers, and provided a first-class service, then good things would come,” Edward says. Over 50,000 visitors set foot in Edward’s state-of-the-art facility annually, and he uses that positive buzz to give back to his Las Vegas community. “We give away lots of skydives to charity every year,” he shares. “In this town, small businesses look out for each other.” When it comes to making a local impact, sometimes the best perspective is from 15,000 feet up.