“By helping us reach customers nationwide, Google tools have literally opened up a whole new world. The amount of growth we’ve seen could not have been achieved without them.”Ahmed Mady
When Ahmed Mady left his job as a CPA to start a glass company, his friends and family were confused. “I didn’t know anything about glass, so people thought I was crazy,” he shares. The inspiration for the business hit Ahmed after a conversation with a friend. “We were talking about how everything is online these days. Jokingly, I said that the only thing you can’t buy online and ship directly to your home is a big piece of glass,” he recounts. “So I thought, ‘Okay, let’s try that.'” Ahmed launched Fab Glass and Mirror in 2012 to provide residential and commercial consumers with a one-stop shop for all of their glass and mirror needs. The first six orders he shipped to customers arrived broken, “but I didn’t give up,” Ahmed says. “I just kept going, trying to find ways to solve the problem.”
Today, Fab Glass and Mirror services over half a million customers a year across the U.S. and Canada. They use AdWords, Google’s advertising program, to market their wide collection of mirrors, tabletops, coffee tables, and shelves. “AdWords is a huge part of our growth. Without it, we wouldn’t be able to reach all of the lower 48 states,” explains Ahmed, noting that over 20 percent of their sales are driven by Google ads. The company also shares instructional content, like glass and mirror installation videos, on their YouTube channel. And Google Analytics provides them with the digital insights to strategically tackle business challenges. “Being an entrepreneur is an endless journey of solving problems. Google Analytics gives us the data we need to make well-informed decisions,” he says.
With over 80 percent annual growth, Fab Glass and Mirror has come a long way since their first six shipments. What started out as “one guy working day and night out of a small storage space” is now a 24-person team. The company also works with half a dozen glass fabricators throughout the Midwest to manufacture their products. “It’s been nice to grow alongside our fabricators. We are very customer-centric, and through our partnership, they have become very customer-centric as well,” says Ahmed. In striving to become the nation’s top glass supplier, distributor, and producer, he adds, “we would like to help more glass fabricators around the country to go further than they ever expected to go.”