Google is the No. 1 internet tool we use.”Clint Bates
When Clint Bates left the Marine Corps in 1993, he became a police officer and mowed lawns on the side. After realizing his side gig could become a real business, Clint left his job and started his own lawn company. As the company grew, he began experimenting with hydroseeding, the process of combining seed and mulch to fertilize a lawn. Within three years, Clint established Semper Fi Hydroseed & Erosion Control. “We are a veteran- owned and -operated company,” said Clint. “Our goal is to have all veteran employees working for us.” Staying on that theme — and to stand out — Clint purchased all military-style trucks and equipment. Knowing it’s just as important to stand out online, he also hired Andrew Olson, a military veteran turned marketing specialist.
Andrew uses a number of Google tools to help bolster the company’s digital marketing efforts. “We’ve been working on reorganizing the website, bringing it up to standard, and employing Google Ads on the marketing side.” Those ads have helped Semper Fi Hydroseed & Erosion Control get in front of people searching for hydroseeding or similar services in the Bartlesville, Oklahoma area. The team also uses Google Analytics to monitor and optimize the company’s website and search campaigns. “When we first started, the budget was fairly small, but I was pretty pleased with the response rates we saw,” Andrew said. Clint and his team also use G Suite apps to communicate and collaborate more efficiently. “Google is the No. 1 internet tool we use,” said Clint.
Semper Fi Hydroseed & Erosion Control now operates in five states and plans to continue expanding its presence throughout the Midwest. “In order to maximize our growth, we need to consider not just doubling but tripling our Google Ads budget,” said Andrew. The company’s success has allowed Clint to donate to charities and causes that are important to him, including hospitals and a nonprofit organization that fights against veteran suicide. In the next five years, Clint hopes to recruit more veteran employees and work with more commercial clients — all with the help of Google. “Google is going to be the future of our business,” said Clint.