John Florez and his wife Karen Sironen launched Drupal Connect from
their home in 2009, when the American economy was mired in what John
calls “a state of sheer calamity.” They started off providing
staffing services to web development companies and, within six
months, had over 30 clients. Inspired by the demand for Drupal
Connect’s software expertise, the husband-and-wife team decided to
expand their business and offer web development services of their
own. Drupal Connect now builds and manages websites for a growing
number of customers, from large multinational companies to government
agencies. “I would say 85 percent of all that growth is attributable
to Google,” John says.
About 80 percent of Drupal Connect’s marketing budget goes to digital ads. The company began using AdWords, Google’s advertising program, after their first year in business. “AdWords was like having a sales person in every state, in every major metropolitan area we wanted to serve, without actually having a person there,” John says. “That helped us get started, and it still helps us get a lot of business. Over three-quarters of our sales comes through it.” In addition to helping them acquire new clients, AdWords also builds brand awareness for the company. “Without AdWords, the business would not be where it is today,” he adds.
With 2016 revenue topping $7 million, Drupal Connect is thriving. And thanks to a new West Coast office, growth is expected to continue. This success is to the benefit of not only the company, but also the local community. “As we expand, I want to make our city of Newport a better place,” John says. Drupal Connect sponsors high school invention contests to get students excited about innovation and awards scholarships to the winners. He marvels at what he calls “this constant reinvention, this constant growth,” of his company. “I get to make a positive impact on many people's lives, including people within our community,” he explains. “That's something I am very fortunate to have.”
Drupal Connect Newport, Rhode Island
Newport, Rhode Island
“We wouldn't have been able to have this type of growth if it weren't for AdWords.”John Florez, CEO & FounderDrupal Connect has 65 employees.link www.drupalconnect.com
John Florez and his wife Karen Sironen launched Drupal Connect from their home in 2009, when the American economy was mired in what John calls “a state of sheer calamity.” They started off providing staffing services to web development companies and, within six months, had over 30 clients. Inspired by the demand for Drupal Connect’s software expertise, the husband-and-wife team decided to expand their business and offer web development services of their own. Drupal Connect now builds and manages websites for a growing number of customers, from large multinational companies to government agencies. “I would say 85 percent of all that growth is attributable to Google,” John says.Drupal Connect has 65 employees.link www.drupalconnect.com
Sureflow Rooter Providence, Rhode Island
Providence, Rhode Island
“Google’s impact on my business has been fantastic.”Brian Wood, Owner70% of Sureflow Rooter's customers find them online.link www.sureflowrooter.com
Brian Wood grew up around a family-owned business. When he decided to strike out on his own in 2012 and start Sureflow Rooter, he wanted to make his business easy to find and easy to trust. He started out doing all the work himself and built Sureflow from the ground up. In addition to affordable, 24/7 emergency response, they provide drain cleaning and rooter services throughout Rhode Island and southeastern Massachusetts. “I take great satisfaction in our reputation and interactions with our customers,” Brian says.
Brian attributes his success to a decision to use Google tools early on. “I created our website because I realized that everybody searches,” he says. “I don’t think there’s any growth for us without Google.” He uses Google Search Console to help him optimize his site in search results and Google Analytics to help him track and improve his website’s effectiveness. His Google My Business listing makes it easy for potential customers to see his phone number and where he’s located. “When people see that we’re local, they’re more likely to go with us,” notes Brian. His customer reviews on Google have been nothing short of “amazing,” he adds. “It’s almost like they’re multiplying. When someone calls us in the middle of the night and we go out there, the first thing they say is, ‘Oh, we were on Google and your reviews were fantastic.’ We simply thank them and the reviews just keep coming in.”
Brian credits Google with increasing Sureflow Rooter’s sales 15 to 20% per year. “There are so many ways that Google has impacted my business. This is such a competitive market. Without these tools, I really don’t know how I would’ve done it.” His success gives Brian great confidence in the future. “I'm extremely happy and proud of my company,” he says. “We’re really creating something that we can continue to build on.” Brian knows where he will turn to help him reach his next long-term goals, which are to add more employees and more vehicles. “Google is the key to growth,” he says. “The sky’s the limit.”70% of Sureflow Rooter's customers find them online.link www.sureflowrooter.com
Displays2Go Bristol, Rhode Island
Bristol, Rhode Island
“You’re probably missing the bigger opportunities by not having a web presence.”Greg Banks, Vice President of Marketing250 employeeslink www.displays2go.com
Displays2Go founder George Patton used a handwritten brochure when he first marketed his custom acrylic display products in 1974. Later, direct mail catalogs became his primary marketing vehicle. This was a traditional company, but not one afraid of change. When George sold the business to his sons in 1992, "They realized the Internet was the wave of the future," says Vice President of Marketing Greg Banks. "We always tried to stay on the cutting edge of things instead of being reactive. That's who we are today." Today the company offers more than 7,000 display products—from trade show-sized marketing displays to small donation boxes for retail store counters.
Displays2Go launched an e-commerce website early in the '90s, making improvements along the way. AdWords, Google's advertising program, helps them target known customers and discover new markets. "The bulk of our advertising consists of text ads and Product Listing Ads through Google Shopping," says Martha Dias, director of multi-channel marketing. "We knew we had decent retail and finance markets, but we didn't realize how many churches we were reaching until we saw the Internet orders.” Displays2Go’s social media presence includes a Google+ page. "People can leave us comments, whether it's something they appreciated or a problem," Martha says. "We can correspond with them on social media. It's like having a 24/7 presence." YouTube videos show customers how to use their products. The company has also invested in a robust mobile website to make shopping more convenient for customers on the go.
Displays2Go continues to enjoy steady growth, spending about 80 percent of their marketing budget online. “If you've got a website, you have an immediate connection with customers," Martha says. To businesses yet to launch websites, she says, "You don’t have to do everything at once, but just get yourself on stable ground and see what works. I can’t imagine us being anywhere near where we are now if we didn’t have a website."250 employeeslink www.displays2go.com