Everything that we do revolves around the Internet and the tools that Google provides. It’s impossible to overstate that.”Rob Latham
Founder & CEO
While working for a wholesale candle company, Rob Latham had a spark of inspiration. He saw an opportunity to use the web to get busy brides and other event planners the candles and decor they needed at better prices, more quickly. “I knew I could create a direct relationship with a customer without having a large retailer between us,” explains Rob. In 2007, he launched Quick Candles as an exclusively online retailer carrying 20 to 30 products. To help customers in the harried stages of designing their dream day, he made the then-unconventional move of guaranteeing delivery dates and same-day shipping. Since then, sales have grown consistently every year, and they’ve now sold products to millions of customers from an online catalog of 5,000 different items.
Quick Candles uses AdWords, Google’s advertising program, to reach event planners online. The image-driven ads of Google Shopping campaigns help showcase their products, while Google Analytics lets them track their web performance and find better ways to introduce themselves to D.I.Y. brides. “We’ve consistently upped our usage of Google advertising products every year,” Rob says. “There’s a direct relationship between the advertising investment we make with Google and the sales that we see.” AdWords is now responsible for about 25 percent of the site’s daily traffic. The company also uses YouTube to share a series of fun how-to videos, featuring their own products and a local Piedmont event planner. “We want to get across to people that you don’t have to spend a fortune to get an elegant look for an event,” says Rob.
Quick Candles’ business now includes a U.K. site, which caters to customers all across Europe. Consistent growth lights the way forward for the company and their community, but providing jobs in Piedmont isn’t the only way that they’re making a difference. Partnering with several organizations, they give a portion of their annual profits to local and international charities. ”That’s something that’s been important to us, and that’s been a part of our culture since our founding,” Rob shares. “We’ve had a unique opportunity to develop a successful business, and that success has enabled us to give back.”