Saatva Mattress Austin, Texas
“Google provides the tools to make strategic decisions, as well as to track the success of those decisions very efficiently.”Ricky Joshi, Co-founder & Chief Marketing OfficerSaatva Mattress has 100+ employees.link www.saatvamattress.comSaatva Mattress began in 2011 as an online retailer planning to break into the traditional mattress market. “We really saw an opportunity to be an innovator in a marketplace that we felt was stagnant and difficult for consumers to navigate,” says Ricky Joshi, Co-founder and Chief Marketing Officer. The dynamic company has continually experimented and rolled out new products and now has an extensive network of 17 factories and 117 fulfillment centers across the country. “It was a daunting task,” Ricky says. “Luckily, we have a great team with a lot of operational logistics expertise, combined with a pretty sophisticated marketing team.”
AdWords, Google’s advertising program, has been key to their marketing strategy since the very beginning. “We're a very data-driven company. We really like to monitor everything,” Ricky says. “Google provides the tools to make strategic decisions, as well as to track the success of those decisions very efficiently.” Insights gained from Google Analytics have been especially useful. “With Google Analytics we learn a lot about our customers and how they interact with our site,” says Krista Deshayes, Director of Marketing. For example, when they saw the ever-increasing amount of traffic coming from mobile, they created a mobile-optimized site and today they see that site visitors are both researching and converting on mobile. Ensuring that Saatva’s online presence is as accessible as possible is critical to their growth.
From just a handful of employees at the start, Saatva Mattress now has over 100 employees between their two offices in the tri-state area and Austin, as well as hundreds of contractors across the country. They’ve relied on Google Apps for Work to keep everyone connected and to make collaboration easy, which is particularly important for a company that is growing fast—sales have increased as much as 300% annually. “We see us carrying that forward with new product lines, and continuing to grow at a nice clip,” Ricky says. “Google will definitely be part of our destiny wherever we go.” Meanwhile, he’s proud that Saatva continues to create “real manufacturing jobs in the United States. It's great to be able to build and produce a product here at home.”Saatva Mattress has 100+ employees.link www.saatvamattress.com
milk + honey Austin, Texas
milk + honey
“Internet marketing enables us to move faster than our competitors.”Shon Bayer, President of Operations210 employeeslink www.milkandhoneyspa.comAlissa Bayer fell in love with Austin while attending grad school at The University of Texas. But she missed the urban day spas she frequented while living in New York City, Washington, DC, and San Francisco. Alissa wanted to help other people relax, rejuvenate, and feel great. So she put her passion to work and founded the milk + honey spa in 2006. She and her husband, Shon, have since opened four luxury spas and salons in Austin, a fifth in Boston, and a sixth is planned for Houston. "We knew early on that discovering us on the web was really, really important," Shon says. That meant attracting locals who lived and worked in Austin, as well as visitors in town for business and conventions.
They've used AdWords, Google's advertising program, since before they opened, with an estimated 10X return on investment. "AdWords is a big part of how we market the business," Shon says. "It works. It's trackable. We use it in conjunction with Google Analytics, so we can track a client's journey on our website from an organic search or a pay-per-click search. We know how to optimize our campaigns and our web content." About 35 percent of bookings take place online. Google Apps for Work, including Gmail and Google Docs, helps them manage multiple salons from one central location. "We're able to share information, work remotely, and collaborate remotely," Shon says. "That's been essential for us."
The milk + honey website features their new line of plant-based, organic skin and body care products, which are also sold in retail stores in seven states—and counting. To help manage this growth, they’re transitioning to Google Chromebooks, which run web-based Google Apps. "As a retailer, having an incredibly affordable and durable product has really helped drive our IT costs down," Shon says. "It's about having something that's simple, always works, and doesn't require a lot of overhead. It accelerates where we are today."210 employeeslink www.milkandhoneyspa.com
Our home in Texas
Google opened its first office in Texas in 2007 and we’re excited to be located in Austin, a part of the “Silicon Hills.” Learn more about Google in Austin.