Finch Salt Lake City, Utah
Salt Lake City, Utah
“We wouldn't have a business without Google. The only thing we do for customers is work on their Google accounts.”Bjorn Espenes, Co-founder & CEOFinch has 300 clients worldwide.link www.finch.comPartners Bjorn Espenes and Eric Maas founded Finch in 2009 to improve online performance for digital advertisers and grow their profit. They built a software platform specifically to handle large product catalogs and manage retailers’ Google advertising programs. Their inspiration for the company’s name was the small, adaptive bird species that played an important role in Charles Darwin’s theory of evolution by natural selection. The toughest business challenge for a company like Finch is building brand awareness among prospective clients and separating themselves from “thousands, if not tens of thousands,” of competitors, Bjorn says. “It's very competitive in the marketplace.”
Finch primarily provides expertise in AdWords, Google’s advertising program. They do this by focusing on increasing the campaign quality score while expanding market size for their clients. Their goal is to achieve a “Finch moment,” when a client sees significant growth in online sales or customers. The company has used AdWords for themselves, too, since the beginning. “We need to see a hard return on our advertising budget, which is exactly the same challenge all our customers have,” Bjorn says. In addition, Google Analytics helps them judge online ad performance both for their clients and for Finch. They also use nearly every tool in the Google Apps for Work suite, including Gmail, Google Calendar, Google Docs, and Google Hangouts. They also have a YouTube channel.
The business has 32 employees, with a presence in a dozen countries in Europe, Asia, Australia, and South America. “We're a very small company relative to our footprint,” Bjorn says. Inc. Magazine listed Finch in 2013 as one of the fastest-growing private companies in America. They aim to continue their rapid growth, which today totals 52% annually. Bjorn realizes that their customers “take a leap into our world” and trust Finch to come through for them. “It takes the whole company to produce the moment when the customer realizes what they've purchased is actually working,” he says. “That’s a magical moment for us.”Finch has 300 clients worldwide.link www.finch.com
In The Event Salt Lake City, Utah
In The Event
Salt Lake City, Utah
“We wouldn't be here if we didn't use the web to market our business.”Robert LaSpina, Co-founder & Vice President50% annual growthlink www.intheevent.comLas Vegas native Robert LaSpina was born into the entertainment business. He traveled the world with his family, producing live events for theaters, casinos, TV, and even U.S. presidents. He brought his expertise in lighting, sound, video, and special effects to the commercial world, staging opening shows for Las Vegas casinos and convention centers. When the economy took a toll on business, he and his wife GayLyn moved to Salt Lake City—where trade events were less bedazzling. "Nobody offered anything outside the box," Robert says. They founded In The Event in 2007 to bring wireless LED lighting and displays to events in Utah and beyond. "We were trying to figure out what the Internet meant to us," Robert says. “We knew people were searching for things.”
They count on AdWords, Google's advertising program, to help customers find their eye-popping event design products and services. With a staff of 10, they cater to private parties as well as major corporate events. Need a portable LED dance floor or DJ booth? They’ve got it. "We did a party in Miami for 10,000 people," Robert says. "We would never have this exposure sitting at our desks making phone calls to convention lists." Google Analytics offers insight into customer behaviors. "We're getting a really good feel for what people like when they interact with our website," Robert says.
There's reason to celebrate: In The Event doubled its business in the first three years and now enjoys 50 percent annual growth. "It's wonderful that we're hiring more people and looking to build our own property," Robert says. They also believe in giving back to the community. "We are huge animal advocates, so we focus our donations on the Humane Society and aquarium here." They plan to increase their exposure on social media and YouTube to show the world how they party. Robert says, "We take people to another world."50% annual growthlink www.intheevent.com