PicMonkey Seattle, Washington
“We wouldn't have as many users today if we hadn't been using Google.”Maria Kaufman, Chief Revenue OfficerPicMonkey has 35 employees.link www.picmonkey.comThe world increasingly relies on image-based media, both for professional and personal communication. PicMonkey, a design and photo editing platform, makes it possible for people with all levels of expertise to create amazing images. “We give users the ability to unlock their creative superpowers, and really take their images to the next level,” Chief Revenue Officer Maria Kaufman proudly states. So how does a small group of people in the tippy top corner of the US make a successful product with global impact? “We run on Google gas. Their productivity and communication apps help us work with partners and colleagues across time zones, while search, ad, and video products help us connect with and grow our user base."
PicMonkey uses AdWords, Google's advertising program, to help drive customers to their website. For a company with a digital product, this reach is huge. “AdWords is a vital part of our business, especially as we grow internationally,” Maria says. “Between Google Search and AdWords, 46% of our total site traffic in 2015 came from Google.” They use Google Apps for Work to collaborate, share ideas, and execute workflows instantly from anywhere. And they especially love YouTube. “There are thousands of user-created PicMonkey tutorial videos on YouTube,” Maria says. They also turn to AdSense, which helps them sell valuable ad space on their site, as an important revenue source. “AdSense is great for us because we have a tremendous global footprint,” Maria says. “In 2015 alone we saw over three billion ad impressions.”
If a picture's worth a thousand words, you could fill volumes about PicMonkey's bright future. They are expanding internationally in addition to hiring locally. “We're seeing double-digit growth in subscribers and triple-digit growth in average advertising revenue per session. It's exciting,” Maria reports. Just as photos take you around the world at the speed of a shutter snap, Google products help innovators like PicMonkey reach a global market instantly and easily.PicMonkey has 35 employees.link www.picmonkey.com
Sip and Ship Seattle, Washington
Sip and Ship
“The Internet brings people to our doors every single day.”Diana Naramore, Co-owner2 locations in Seattlelink www.sipandship.comWhen Diana and Steve Naramore opened Sip and Ship—a full-service shipping center, cafe, and gift shop—in 2002, their vision was a community watering hole and customer-service mecca. When the recession hit in 2008, they had two struggling locations and almost no hope of staying in business, but their commitment to customers kept them afloat. “We were in dire straits, and we just kept doing what we knew, which was providing great customer service,” Diana recalls. Today, the successful shops have a loyal customer base and see new customers daily, thanks in part to the Internet.
“I ask new people how they find us, and nine times out of ten it’s somebody doing a Google search online. It’s a great driver,” Diana notes. “It’s no longer a neon ‘Open’ sign that brings people to you. It’s having the advantage of listing your services online so that people can find you on a moment’s notice.” They use Google Analytics to analyze their site traffic. It recently helped them discover that a pricey juice vendor they were ready to drop was actually sending them a lot of online business, which more than made up for their low margins. Sip and Ship also uses Google Apps for Work, including Gmail, Google Drive, and Google Calendar.
In 2014, Sip and Ship became a $1.4 million business, but Diana notes that “we have just scratched the surface.” To hit their higher goal, their plans include moving manual processes online, using technology to improve the customer experience, and growing their online shop. “The Internet is so powerful,” Diana says. “I would invest in all of the technology I could to make my business more robust. It enhances what we do every day.”2 locations in Seattlelink www.sipandship.com
Our home in Washington
We’re excited to be a part of the communities of Seattle and Kirkland, and committed to being a good neighbor where Googlers live and work. Learn more about Google in Washington.