“Through the web, customers can experience our family traditions and values from anywhere.”Eric Olesen
If you’ve ever been to Racine, chances are good you’ve had a kringle from O&H Danish Bakery. Founded in 1949 by a Danish immigrant, Christian Olesen, O&H has been in the same family for four generations. Father-son team Eric and Peter Olesen, along with Eric’s son-in-law Matt Horton, currently run the business. They serve up hundreds of scratch-made indulgences every day, and their specialty is the traditional Danish kringle, “a pastry unlike any other,” Eric describes. They make eighteen varieties of the sweet delicacy and ship their products to thousands of customers in and outside of Wisconsin. “Whether you’re right here in Racine, or you moved away and are missing a taste of home, we’re here to help you celebrate the most important moments of your life with a delicious slice of kringle,” says Eric.
O&H Danish Bakery has always used technology to reach more customers, pioneering mail-order delivery for their kringles back in the early 1960s. “That culture of using new technology to grow and meet the demands of our customers has always been embraced by O&H, and continues to this day,” Eric says. They use G Suite tools, including Docs and Drive, to share inventory and order information instantly between their five Wisconsin locations. Their Google My Business listings attract local customers with appetizing photos and glowing customer reviews. And AdWords, Google’s advertising program, helps bring in new customers beyond state borders. “Not that many people outside of Wisconsin know about kringle, so AdWords is a critical tool for getting our name out there. Now people can find us from anywhere when they search for unique gifts or specialty baked goods,” Matt says.
Even after six decades in business, O&H Danish Bakery continues to enjoy double-digit annual growth. They operate stores in Racine, Sturtevant, and Oak Creek, and deliver their pastries to dozens of countries around the world. “Our kringle has reached all seven continents, even Antarctica,” Peter muses. Amidst their growth, O&H remains committed to the same family traditions on which they were founded. They source their cherries, cream cheese, and cranberries from local dairies and farms, their apples from Michigan, and their blueberries from Maine, all in pursuit of the finest fruits and nuts they can find. They also make everything, including the icing and filling, completely from scratch. “This is the way we’ve done it ever since we were founded,” says Eric. “It’s how we make food in our own kitchen. It’s how we do things in our bakeries. It’s a way of life for us, and we’ve never considered doing it another way.”