Snake River Angler Jackson, Wyoming
Snake River Angler
“The Internet allows us to promote ourselves the way that we want to be seen, and the way that we want to run our trips.”Jake Ragsdale, ManagerSnake River Angler gives 20 guided trips every day.link www.snakeriverangler.comAs a descendant from a pioneering Wyoming family, Will Dornan founded Snake River Angler in 1997 in the tiny town of Moose, near the entrance to Grand Teton National Park. The business grew to become a full-service outfitter, offering guided fishing and scenic float trips along 13 area rivers. “To introduce somebody to the river and to fishing and being outside is something that is super important to us,” says Manager Jake Ragsdale. They opened a second location in 2006, on the square in nearby Jackson, complete with a retail store. “It's really a one-stop shop if you want to fish here.”
Snake River Angler gradually evolved from a two-person business with an old-fashioned, paper-based booking system into a modern digital operation with online booking. They maintain an efficient website and a strong social-media presence. They also use a variety of Google tools to help run the business. Jake particularly relies on Google Analytics to help him understand what people do on the site, so they can keep their website humming and productive. “We're looking at all this data to figure out different marketing strategies,” he says. “We’re constantly growing and figuring things out, which makes it really fun and also a challenge.” They depend on Google Maps to direct visitors to the store, while Gmail and Google Calendar make it easy for the staff to communicate and stay on schedule. They also use AdWords, Google’s advertising program, to connect with potential customers looking to plan a trip to Wyoming.
They now have customers from all over the United States and around the world. This seasonal business grows from seven or eight employees in the winter to about 35 during the busy summer tourist season. Jackson residents have twice voted them the Best Fishing Outfitter. “We support the community, and it's really nice because the community supports us as well,” Jake says. “It’s a great life. Our guides fish for a living, float down the river, and share their knowledge and passion with the tourists,” he says. “And we get to be in Jackson, which is a pretty good perk, too.”Snake River Angler gives 20 guided trips every day.link www.snakeriverangler.com
SignBoss LLC Gillette, Wyoming
“Our advice to clients: get online and use Google to promote your business.”Dana Eiland, The Boss70% of new business comes from Googlelink www.signbossonline.comDana Eiland and her husband, Rick, moved from Boston to Wyoming seeking the Cowboy State's wide open spaces—and a new business venture. After identifying an unmet need in the custom sign business, they founded SignBoss LLC in 2010. The company designs, builds, installs, and services interior and exterior business signage. They are a one-stop shop for logo design, building signage, trade show marketing, and fleet graphics. "Before we even opened our doors, we had a website up and running," Dana says. "We knew that was going to be key to getting business right away."
SignBoss LLC uses Google products to bring in customers. Google My Business works with Google Maps to direct clients to their showroom, while Google+ and YouTube show customers what SignBoss LLC can do for them. "Everything we do is unique and creative," Dana says. "By using social media, we're able to share new products and services with our customers. We're not only promoting ourselves, but also our customers.” She started using AdWords, Google's advertising program, to get in front of people searching for advertising signage. Google Analytics tells Dana how clients find SignBoss LLC online and which webpages are most engaging. "For it to be free is just amazing!" she says.
Dana says Wyoming businesses believe in supporting each other, something she and her husband believe in, too. They've hired more people, opened a new location in Gillette and enjoy 25 percent year-over-year growth. "As a known local business, we're able to work with youth groups and other nonprofits," she says. "Giving back to the community is what I enjoy most about being a small business owner." Dana's online marketing strategy has worked so well, she's now helping her clients build websites and use Google AdWords to promote their businesses. "If our clients are successful, then we're successful," she says. "They're going to come back for more and refer us to other people." All signs point to continued success.
70% of new business comes from Googlelink www.signbossonline.com