Owning a small business is all about working smarter, not harder. Google lets us do that.
Ask anyone who lives in the nation’s capital: “Washington” is the place in the news, but “D.C.” is the vibrant community where the city’s residents live. And for Virginia Arrisueño, a first-generation American born to Peruvian immigrants, D.C. is near where her family’s entrepreneurial spirit took flight. “My dad built his business from scratch. From a young age, I got to see first-hand the opportunities that he provided for my family and I,” Virginia says. So after organizing her own successful events and pop-up shops in the District, she opened Steadfast Supply to showcase products made by local and global makers, artisans, and small business owners. More than just a retail space, Steadfast Supply hosts workshops, incubators, and community events where Virginia helps her fellow entrepreneurs to grow and thrive. To date, Steadfast Supply has served over 63,000 customers in the brick-and-mortar store, and using Google tools makes their mission for good possible.
Virginia’s Google Ads campaigns ensure that shoppers looking for handmade gifts are prompted to make a visit to Steadfast Supply, and insights from Google Analytics allow Virginia to understand where people are searching from so she can hyper-focus her advertising and get more bang for her buck. As a mom with her own growing family, Virginia uses Google Workspace tools like Docs and Sheets to stay on top of her business even when she’s away from the office. “It helps me stay connected with my team, stay organized, and live a more balanced life,” Virginia says. With sales more than doubling in the past three years, she’s committed to using that growth to support more independent small businesses–and her D.C. community. “We love this city,” says Virginia. “We love the people here. It’s always been our home, and we want to help it flourish.”