We're not a big conglomerate, but the internet and Google have allowed us to extend our reach all over the Western United States.
Co-founder & Partner
It all started with a beat up 1979 Fleetwood Wilderness languishing in Carina DeHoff’s backyard. Carina was busy running her water systems company, her then-boyfriend and now-husband John DeHoff was active duty in the military, and neither had any experience with RVs. “It took us about a year to get this thing functioning and somewhat restored,” says John. “Then it sold in two days.” The two fell in love with flipping RVs, and what began as a hobby morphed into Leisureland RV Center, which they founded in November 2014. Purchasing pre-owned RVs at auction and repairing them to the highest standard, John, Carina, and what’s grown to 27 team members serve around 500 customers a year all over the Western U.S.
The independent dealership is located on a secondary road, so the DeHoffs miss out on the drive-by-traffic that nearby dealerships on Highway 84 rely upon. Instead, they’ve turned to Google tools to help support a new model. “We are at least 80 to 90 percent internet traffic,” says John. “The internet is our Highway 84.” Leisureland attracted nearly 29,000 customers in a single month through their Google Business Profile where they post inventory, communicate with customers, and utilize reviews. Meanwhile, Google Ads helps Leisureland increase brand awareness, particularly in surrounding states, driving around 30 percent of sales. Nearly all new customers come from online leads, propelling 518 percent growth in 2021 and consistent 20 to 50 percent growth year-over-year since the company’s inception. The DeHoffs envision opening another location or two within the next five years. “We are going to continue to grow this company using the power of the internet,” says John, “and we don't need that Highway 84.”