Since beginning to use Google Ads, our business revenue has tripled. We closed 2022 with our highest revenue to date.
Jacquelene McHorse
Co-owner
Angelo McHorse–a member of the Taos Pueblo tribal community–and his wife, Jacquelene, were unhappy with the chemical-based soaps they found in stores. They saw a chance to create a greener alternative that could improve their family’s health and uplift the economic vitality of their rural New Mexican community. In 2018, they founded Bison Star Naturals, a full line of handmade soaps and cosmetic products crafted from all-natural ingredients grown and harvested on their own land. In addition to operating a brick and mortar location in Taos, they ship their products to all 50 states, and offer them for sale in museums, national parks, and airports across the American West. “It’s about sharing the essence of the land for people to take home and remember,” says Angelo.
They use their Google Business Profile to give Bison Star Naturals a polished, professional look. “When we opened our new store location, Google made it so easy to post pictures of our signage and our store so people know we’re here. It made our transition so much more successful,” Jacquelene says. They trust Google Ads to make sure that people searching for Taos-related keywords–and the parks that carry their products–can make plans to take home a little piece of New Mexico. “It’s a tool that gives us so many different ways to connect with people,” she says. And they use Google Analytics to inform their Google Ads strategy. “It significantly impacted the current ad we’re running, and we're still using that information as we develop new ads and try to reach additional people,” Angelo says. This year they’re excited to introduce a line of hair care products, and they hope to expand into even more national parks, museums, and tourism areas. “We’re planning not just for the future of our company, but for the future of our legacy and the spirit of the Southwest,” Angelo says.