Without Google Local Services Ads and the Google Guarantee, my business would have nowhere near the customer base we’ve developed in just a year and a half.
Everyone accumulates junk. And at some point, it needs to be cleared out. So when Todd Temaat wanted to start a business after retiring from the Air Force, he chose the dependable field of waste removal. He founded Junk Platoon in 2020 in Oklahoma City, where he and his crew haul away everything from appliances to the contents of entire houses. Todd liked the fact that he didn’t need a huge investment to get up and running. “Junk removal can start small with just one truck and a few employees, and steadily grow,” Todd says. Ads that made efficient use of his budget were key to getting off the ground, and Google’s Local Services Ads fit the bill–they show his message only to people searching in the area Junk Platoon covers. Todd also secured a Google Guarantee badge, an assurance of high-quality services, giving potential clients peace of mind about hiring a new company. “Without Google Local Services Ads and the Google Guarantee, my business would have nowhere near the customer base we’ve developed in just a year and a half,” Todd notes.
Todd uses other digital tools to grow the company, like Google Business Profile, where he showcases his services and photos of the crew. That’s also where folks can read the many five-star reviews left by satisfied clients. He uses Google Tag Manager to easily update marketing tags on his website, and writes blog posts based on info gleaned from Google Search Console. Junk Platoon has handled around 650 jobs so far, with more than 10 percent of sales resulting from Google Ads since April 2021. Todd’s team is now removing debris from a historic building renovation, and he plans to keep growing into the commercial market. “I never tire of hearing how relieved customers are when we clean up an area that’s been bothering them for years,” Todd says. And when it comes to happy clients, you can never accumulate too many.