Google has played a large part in our marketing from the start, helping parents discover our brand and helping our business grow.
Founder & CEO
As parents of five children, Cameron and Jacquelyn Muir knew shopping for baby gear could be stressful and confusing. “Seeing products stocked floor-to-ceiling in the big box stores was overwhelming,” Jacquelyn says. “And with retail associates who couldn’t always answer your questions, it was hard to know which stroller or car seat to choose.” In 2013, they founded The Baby Cubby store and e-commerce site “to celebrate parenthood by making decisions and shopping a lot easier.” Team members receive in-depth product knowledge training, with six state-certified Child Passenger Safety Technicians on board. The Muirs have also created more than 500 YouTube videos, offering product reviews and how-to guides to educate parents and inform their purchasing decisions.
”A big part of our strategy was figuring out how to drive traffic to our store and website,” Cameron notes. They use Google Ads to reach parents searching for strollers and sippy cups, and Google Analytics to learn which marketing campaigns work best. Their Google Business Profile lists hours and directions, along with featured products and hundreds of customer reviews. Since 2019, in-store business has increased 40 percent and online sales are up 300 percent. They employ 45 people, with plans to open a second store in Salt Lake City in 2022. “We want to create a workplace where we can improve people’s lives–where people feel they can make a difference by enriching the lives of families,” Cameron says. They give back by supporting area hospital neonatal intensive care units (NICUs), including creating gift bags for new moms. Going forward, Cameron says they’ll continue to use Google products to grow the Baby Cubby brand. “We want to help parents find us,” he says, “and when they do, we want them to feel at home.”