Google AdSense was my first income from the business. I ordered 20 products–purchased with AdSense money–and put them on sale, and then used that money to buy even more.
Rabbits have always been a joy for Haley Elmhorst. As an anxious 12-year-old with Tourette Syndrome, she recalls, “Rabbits were my escape. I could be myself around them.” Finding too little advice for rabbit owners online, she began to share videos on YouTube with her own tips for bunny care and feeding. “People who own dogs and cats know the basics, but rabbits are so misunderstood,” Haley says. Soon her YouTube channel, 101Rabbits™, had hundreds and then thousands of followers. With help from Google AdSense, she began earning a little money from those thousands of video views. Years later, when an adult diagnosis of postural orthostatic tachycardia syndrome (POTS) limited her mobility and job options, Haley decided to open an online store. “I ordered 20 products–purchased with AdSense money–and put them on sale, and then used that money to buy even more.”
Today, 101Rabbits.com sells bunny chew rings, timothy hay, and Snug-a-Bun™ beds to thousands of customers in 14 countries. Early in 2021, Haley opened a 3,500-square-foot retail location in her small town, which also serves as the operations hub for her global online store. At just 24 years old, she employs 5 part-time workers and will soon hire her first full-time employee. Her YouTube channel has 221,000 subscribers, and a third of her online store traffic comes directly from YouTube. Monthly revenue for all of 101Rabbits is up 225 percent in just one year. 101Rabbits even partners with local rabbit rescues to provide safe homes for bunnies. “I had a dream and a passion for providing other rabbit owners with safe, natural rabbit care products,” Haley says. “YouTube has helped me to grow an audience and a customer base from all around the world. If my 12-year-old self could see me now, she would be filled with so much hope instead of so much doubt.”