Our search and advertising tools
Aside from being a well-known search engine, Google is also a successful advertising company. We make most of our revenue from the ads shown next to our search results, on our other websites, and on the websites of our partners. Through these tools we help many others make a living, too. This report presents a conservative estimate of Google’s economic impact on businesses, website publishers, and nonprofits across the U.S. based on three core parts of our business: Google Search and AdWords, Google AdSense, and Google Ad Grants.
Google directs many potential customers to businesses for free via search results. Through a program called AdWords, Google also directs many potential customers to businesses via the sponsored links above and below the search results. To use AdWords, businesses create short text ads and bid in an online auction for the keywords they want their ads associated with. A ceramics shop, for instance, might bid on the phrase “handmade pottery.” When someone types those words into Google, they will see the store’s ad above or below the search results. The ceramic shop only pays when someone clicks the ad to visit their website—in other words, when their advertising is working.Learn more about Google AdWords
AdSense is a program website publishers can use to run ads on their sites and earn money from their content. For example, if a food blogger uses AdSense, their readers might see an ad for food-related products, such as kitchenware, next to their content. Website publishers large and small receive a majority of the revenue earned from every ad—an important source of income for many content creators.Learn more about Google AdSense
Google Ad Grants
The Google Ad Grants program offers free advertising to nonprofit 501(c)(3) organizations. Ad Grants recipients can spend up to $10,000 a month on ads to fundraise, educate the public, and more. Since the program began in 2003, Google has supported nonprofits in over 50 countries with more than $8 billion in advertising.Learn more about Google Ad Grants
More tools for business
In addition to search and advertising tools, Google offers a variety of other products to help businesses succeed online and grow, such as Google Analytics, G Suite, and Google My Business.
Google Analytics is a free tool that businesses can use to better understand their customers. It helps them gain insight into their data and take action on those insights to drive results. An online retailer, for instance, can use Google Analytics to see how many website visitors put something in their cart but didn’t complete their purchase. The retailer can then use this insight to test changes to the checkout process and improve their conversion rate.Learn more about Google Analytics
G Suite is a suite of integrated apps that help businesses of all sizes to be more productive, collaborative, and secure. Gmail connects people with co-workers and customers no matter where they are in the world. Docs, Sheets, and Slides streamline collaboration through shareable documents, spreadsheets, and presentations. Drive provides an easily accessible and secure place to store files. And Calendar makes scheduling easier, so that teams can spend less time planning and more time doing.Learn more about G Suite
Google My Business
Google My Business is a free and simple tool that businesses can use to stand out on Google Search and Maps. They can edit their online listing with up-to-date hours and information, engage with customers by responding to reviews and frequently asked questions, and highlight what makes them special through photos and posts. Businesses can also use their listing to build a free website in minutes—all of which are helpful to finding and connecting with customers.Learn more about Google My Business