We’re growing at about a 25% increase per year in sales. And Google is making it happen.”Feliciano “Chano” Zavala
Founder & CEO
Husband-and-wife duo Feliciano “Chano” Zavala and Ines Zavala worked together at a San Francisco party rental company for 10 years before having twins altered the course of their careers. Wanting to provide for their growing family, the Zavalas were determined to start their own business, so, in 2005 they used their life savings to found Peninsula Party Rentals. The couple rented tables and chairs out of their garage for three years and steadily grew until they were able to move to a more commercial location. But when the economic recession hit in 2008, Chano knew that location alone would not be enough — if they wanted to stay in business, they needed to get online. “I had a meeting with my wife and said, ‘You know what, we can’t let this happen. This is our business, our livelihood,’” said Chano. “So we created a website.”
With its site, Peninsula Party Rentals was able to keep its business going during those uncertain times. This encouraged the Zavalas to explore running Google Ads, a cost-efficient alternative to traditional advertising. “We slowly started figuring out that it was bringing us more money than newspapers and the Yellow Pages,” said Chano. “The return on investment was a lot bigger.” Today, 100% of the company’s marketing budget goes toward digital. The Zavalas also use free tools like Google My Business to provide potential clients with the most up-to-date information about their business on Google Search and Maps. “Clients can now have all the information at their fingertips, and if they want to come to our site and place an order or contact the company, it’s just right there,” said Chano.
Peninsula Party Rentals currently employs 12 people and serves an average of 300 customers per month. Since advertising with Google, sales have increased 25% year over year. “Google Ads is bringing in enough clients to max our inventory capacity,” said Chano. Committed to paying their success forward, the Zavalas offer discounts to schools and nonprofit organizations and sponsor youth baseball teams all over the Bay Area. The Zavalas soon hope to open more Peninsula Party Rentals locations across northern California. They’ve achieved their goal of providing for their family and a whole lot more. “We’ve been growing at a very steady pace,” said Chano. “Within five years, we’ll probably be in a position where we can either get investors or have our own locations in different cities.”