We reach over 6.5 million pet owners in the U.S., with 50% of our users on Android. The support of Google Play has made it easy for our development team to fine tune the apps, and understand how users are engaging.
Co-founder & CEO
When Viva Chu adopted his labradoodle, Coder, he was the typical proud dog dad, oversharing photos of his fur baby on social media. Ever the entrepreneur and with a background in gaming and coding, Viva came up with an idea to gamify the experience, and Pet Parade was born. The app lets users create a profile for any pet, share photos, and enter cuteness contests to earn gift cards. But Viva soon realized that his idea had greater potential. “As we started talking with sponsors, we understood that there was a much bigger opportunity around data,” Viva explains. “We launched Good Boy Studios in 2017 as the world’s first Pet Demographics Audience Platform, so marketers can reach pet owners and fine-tune their advertising spend based on demographics like size and age.” Today, Good Boy Studios is rapidly growing its advertising base, with major brands like Purina and Zoetis among its clients.
On the end-user side, Pet Parade Android users make up approximately 50% of its user base. The company has been using Google Ads from the beginning to help drive app installs, and they A/B test to optimize the app using Google Firebase and Google Analytics data. “Google has been a great partner for us, and they make their tools easy to self-manage and fund at our own pace,” Viva says. About a quarter of Pet Parade’s user acquisition comes from Google Ads, and Viva conservatively estimates that 20 to 25 percent of the company’s overall growth comes through Google channels. Good Boy Studios is now focused on its second app, Pet Star, a subscription-based service that lets users create music videos starring their pets. “Whereas Pet Parade is only available in the U.S., Pet Star is our international app,” says Viva, “so we’re excited to grow our user base and take our Pet Demographics Audience Platform global.”