“Our online strategy allows us to reach people that we wouldn’t be able to reach any other way.”David Jenson
Director of Marketing
Jim McCauley began selling industrial containers in Eagle in 1971. From farmers to physicists, if the hard-working people of Idaho needed their products saved, stored, or shipped, they trusted Jim. After helping to grow the business for years, he purchased the company from his partner in 1987 and renamed it Container & Packaging Supply. Over 30 years later, the family-owned business now provides packing and logistical solutions to thousands of customers around the world. “Our real goal is helping ideas come to life,” explains Director of Marketing David Jenson. “We handle the container sourcing, packaging, and logistics, so that companies can focus on what matters most: making their business happen.”
Because of Jim’s willingness to embrace new technology, his son Jeff McCauley launched Container and Packaging’s first e-commerce website in 2002. They began using AdWords, Google’s advertising program, shortly thereafter to drive traffic to the new site. “We were immediately surprised by the number of orders and the geographic diversity of our new customers,” Jim recalls. At the time, Container and Packaging had most of their salespeople on the road, serving customers in Idaho, Montana, and Utah. “We had assumed that it wasn’t feasible to do business with customers more than a few hundred miles away from our warehouse,” he adds. Container and Packaging has since grown well beyond the Mountain States. Today they have satisfied customers in all 50 states and over 70 countries worldwide.
Container and Packaging now serves thousands of clients every year. They own and operate two fulfillment centers in Salt Lake City and Louisville, and they feature over 2,200 varieties of products. For the ownership team, however, the company’s greatest growth goes beyond the numbers. “We have an opportunity to go after something more meaningful than increased revenue and profits; we have a chance to build a community,” Jeff shares. “That’s why our greatest goal is to help individuals within our company develop into their best selves. We believe that stronger individuals make strong families, and strong families build stronger communities.”