Mighty Missouri Coffee Co. Bismarck, North Dakota
Mighty Missouri Coffee Co.
Bismarck, North Dakota
“You can't tell your story unless you get in front of people. The best way we've found to do that is attracting those people online.”Brian Jackson, President & CEOMighty Missouri Coffee Co. has 2 employees.link www.mightymocoffee.comBrian Jackson believes a cup of coffee should delight the senses, get the blood pumping, and inspire possibilities. "I grew up on Lake Sakakawea with a strong sense of the spirit of adventure," says Brian, an avid swimmer, cyclist, and runner. After graduating from college, Brian wanted to start a company inspired by his love for the rugged outdoors. He founded the Mighty Missouri Coffee Co. in 2013, paying homage to the river that runs through Bismarck. He imports what he calls "Third Wave, origin-centric" coffee from all over the world. The company mantra—"Another day, another adventure"—is stamped on every bag.
This speciality craft roaster relies on the Internet to keep business percolating. “In lieu of a brick-and-mortar store, our online presence becomes our storefront," Brian says. "Our focus is on Google advertising and social media marketing campaigns.” He used AdWords, Google's advertising program, to help launch the brand. Now they enjoy robust online sales and distribute to coffee shops and grocery stores throughout the Dakotas, with AdWords bringing in more than half of the website’s visitors. Google Maps shows coffee lovers where they can buy "Mighty Mo" blends, while Google Analytics shows Brian where website traffic is coming from. Gmail and Google Docs keep him and his partners connected.
In the spirit of giving back, Brian partnered with Nashville-based charity Blood:Water, donating a portion of online sales toward clean-water efforts in Sub-Saharan Africa. "Doing good" resonates with customers, and within two months of rolling out the partnership with AdWords and social media campaigns, online sales jumped 50%. Brian also sells music that complements his coffee and is building a YouTube channel to showcase musicians. His brand is an experience he plans to share with a larger national audience, with the help of Google My Business tools. "When I go back to Lake Sakakawea and I have Mighty Missouri Coffee right there with me, it's sort of surreal," he says. "This is my dream."Mighty Missouri Coffee Co. has 2 employees.link www.mightymocoffee.com
Rolling Plains Adventures Sterling, North Dakota
Rolling Plains Adventures
Sterling, North Dakota
“We wouldn’t be where we are today without the web. It’s easy to advertise what we offer with videos, photos, and everything.”Jeremy Doan, Owner80% of business comes from the weblink www.rollingplainsadventures.comJeremy Doan grew up in the fifth generation living and working on Black Leg Ranch, the family’s sprawling property east of Bismarck. He started Rolling Plains Adventures, a hunting and fishing guide company, in 2000 as he was finishing college. The operation caught on and grew steadily from the simple sporting destination he had envisioned. “We’ve had guests from every state in the U.S.,” Jeremy says. “We also have a guest ranch where we host weddings, ranch vacations, and corporate events, retreats, reunions, and more, with guests from all over the world.” His first website grew, too, and now the Internet is key to the business’ incredible success.
“Sport shows used to be a huge deal for us, but not anymore,” Jeremy says. “I would say 80 percent of our business today comes from the web.” For occasional days when they’re not completely booked, Rolling Plains Adventures uses AdWords, Google's advertising program, to get the word out. Jeremy routinely uses Google Analytics to see how many people are visiting the website and what they’re viewing—“almost everybody reads the History page,” he says. The business also has a very popular YouTube channel, and keeps people up-to-date with what’s happening at the ranch through Google’s blogging service, Blogger. “Those are all key factors in people feeling comfortable about booking with us,” Jeremy says.
Rolling Plains Adventures continues to grow, bringing jobs and dollars into the area. They’re renovating an old barn into a new wedding venue, and a winery is in the works, too. In 2012, the business received the North Dakota Governor’s Travel and Tourism Award. In 2014, the ranch graced the cover of four national magazines, which Jeremy finds “kind of crazy, when we are just some small-town North Dakota family.” Visitors range from regular folks to billionaires, and he knows that the Internet helped make it all happen. “If you don’t have a website, you’re letting your competition get ahead of you,” Jeremy says. “A little bit goes a long way on the web.”80% of business comes from the weblink www.rollingplainsadventures.com