“I knew right away that if I wanted to gain business and sales, a website would be super important.”Chris Romero
Founder & Owner
Chris Romero had a varied early career—biologist, teacher, web developer—but pursued a passion for DJing in his free time. In 2006, he started performing in clubs around Albuquerque, and in 2013, with a $900 investment, decided to pursue his passion full-time. Cutmaster Music has grown from a one-man DJ service to a full-fledged event production company that handles everything from weddings to corporate events—140 events in 2017 alone. “We do super cool lighting, crazy atmosphere and effects, and we've got new, award-winning photo booths,” Chris says. “We try to add another level of energy to events by staying on the leading edge of lighting, sound, and production.”
Cutmaster Music has been online since the beginning. About 80 percent of their marketing budget goes to digital. Chris uses AdWords, Google’s advertising program, to reach potential customers searching for DJ services. Google Analytics helps him keep his digital campaigns and website content fresh and effective. “I’ll ask people, ‘How did you hear about us?’” Chris says. “And nine times out of ten, the answer is, ‘Just on the web.’” G Suite tools, including Gmail, Calendar, Docs, and Drive, keep his whole staff in touch and on time. “These tools are such a time-saver for me,” he adds. All of these tools combined help him reach and communicate with people planning events in and around Albuquerque.
Chris and his DJ operation have come a long way since his first part-time gigs, and he now employs 15 people to keep up with demand. The company is growing at an annual rate of 30 percent, and is projected to do even better this year. Within the last five years, Cutmaster Music has become an authority in the event production industry, and Chris finds that “earning respect for what you do among industry peers is super gratifying.” They have also launched a new division, Cutmaster Media, to provide photography, videography, and cinematography services to their customers. “We create moments for people to take with them and remember for the rest of their lives,” Chris says, “and I don’t ever take that for granted.”