Waterdogs Scuba & Safety Clarksville, Tennessee
Waterdogs Scuba & Safety
“Without the Internet, I don’t know that a business like ours could survive.”Rich Holladay, Co-owner60% of Waterdogs Scuba & Safety’s revenue comes from the Internet.link www.waterdogs-scuba.comRich Holladay retired from the United States Army, but his love for outdoor adventure didn't. With Fort Campbell, Kentucky, minutes away, and the campus of Austin Peay State University right there in Clarksville, Rich knew he wasn't alone. “You're looking at some high-adventure types, and they all fall in love with scuba when they try it,” he says. So in 2013, he and his friend Cecil Stout, a Marine who also retired from military service, opened Waterdogs Scuba & Safety to bring the excitement of diving to the Clarksville community.
Google has been there to help Waterdogs from the very beginning. They use AdWords, Google's advertising program, to drive customers to their brick-and-mortar shop and find information about lessons. “AdWords makes it easy to let people know that we are right here in their local community,” Rich says. “AdWords is great because people search for ‘scuba’ and ‘Clarksville’ and we pop up.” Waterdogs also uses Google Apps for Work to enable instantaneous collaboration from anywhere. “We live and breathe by Google Calendar,” he says, which lets customers view and sign up for Waterdogs’ scheduled trainings and events. Google Analytics gives Rich and Cecil insights into how visitors are interacting with their site, which helps them get the most from their website and advertising efforts. “We’re constantly amazed at the wealth of Google tools we can use,” Rich says.
Waterdogs is now an institution in central Tennessee and a destination for inland scuba lovers from all over the Southeast. Combined with their safety and certification instruction for first-responders and medical professionals (Cecil is an instructor trainer for several medical agencies), they have carved out a niche with a bright future. “We've seen explosive growth through the Internet,” Rich says, and the entire Clarksville community is reaping the rewards. Waterdogs employs nearly 20 Tennesseans and they hold camps and programs at schools all across the region. “You have a bunch of smiling people having a great time, all brought together by one common love,” Rich says. “It’s wonderful.”60% of Waterdogs Scuba & Safety’s revenue comes from the Internet.link www.waterdogs-scuba.com
Hatch Show Print Nashville, Tennessee
Hatch Show Print
“Connecting with our visitors is important, and the web gives us an opportunity to connect with people we may not have otherwise. It allows us to expose them to the breadth of what we do, and that goes beyond the shop itself.”Sharon Brawner, SVP, Marketing and Sales25 employeeslink www.hatchshowprint.comIn Nashville since 1879, Hatch Show Print has made its mark on the local culture. What began as a simple letterpress business evolved into an iconic design style. This historic shift began almost a century ago, when Hatch started working with entertainers and the Grand Ole Opry. Today, they carry on a legacy of using handset type for “designing and printing posters in-house, just the way the Hatch brothers did when they founded the shop,” says Celene Aubry, Print Shop Manager. Now affiliated with the Country Music Hall of FameⓇ and Museum and Historic RCA Studio B (“the cradle of Nashville Sound”), Hatch also hosts tours and workshops, helping visitors step back in time when exploring Nashville history.
Hatch stays true to craftsmanship while using digital tools to grow their business in the 21st century. “Google image search is spectacular at helping us establish a client dialogue. We can be looking at the same images without needing vast databases,” Celene says. “Google Maps was incredible for when we moved into the Country Music Hall of Fame so that customers could still find us, and we continue to use it regularly.” They’ve also successfully used AdWords, Google’s advertising program, which gave their tours five times their normal exposure. The web lets their designs shine beyond the city’s limits. “Everyone wants to get their picture taken with something from Hatch, which usually winds up on the Internet. Wherever it winds up, it goes viral,” Celene says.
For a business that’s stood the test of time, some changes are inevitable. With a new location and new offerings, Hatch leans on the web to get the word out and make sure their visitors, old and new alike, can stay in touch. As their popularity grows, the web keeps them connected to lovers of their craft and to Nashville. These online connections help Hatch foster a sense of community with fellow printmakers, students, and clients—what Celene calls their “extended family” all around the globe.25 employeeslink www.hatchshowprint.com